Hey I’m Caroline!

I’m a multimedia storyteller and creative with a background in journalism, film, sports media, and live production. I graduated from Arizona State University, where I studied journalism and film, and I have built my experience around work that blends strong storytelling with thoughtful execution.

One of the projects I am most proud of is founding and directing the Cactus Classic Lacrosse Tournament. I built the event from the ground up and have led everything from branding and communications to logistics, sponsorships, staffing, and game-day operations. Now three years strong, the tournament continues to grow, welcoming over 800 attendees and stregthened my passion for the operational side of media and events. It has shown me how much I thrive in fast-paced environments where creativity and coordination go hand in hand.

I currently work at USA Lacrosse as a graphic designer on the marketing team, where I create visual content that supports the organization’s brand and communication efforts. My background also includes motion graphics and technical direction for Cronkite News on Arizona PBS, content creation for PHNX Sports, directing for Walter Cronkite Sports Network, and social media leadership for the ASU Women’s Lacrosse Team. Across every role, I aim to create work that is engaging, well executed, and built to connect with its audience.